Blame Me For Motrin Moms
Earlier today I got a tweet to check out an advertisement by Motrin.com. I did. I was furious and I asked the other mommies on Twitter to talk about why they’d never again use Motrin.
Here’s the tweet
The First #MotrinMoms Tweet
A few hours and two thousand tweets later MotrinMoms is the #1 search on Twitter, eclipsing SNL for the first time since Obama was elected.
Follow me on Twitter, and if you’re looking for more on the #MotrinMoms story do send me an email. I’m the mommy with the hashtag on the left.
Jessica Gottlieb can be found at onlineauthor at gmail dot com.
[...] New Motrin Ad Angers Twitter Moms Around The World Tagged with: moms, motrin, Parenting Posted by Jessica Owner/Creator on Sunday, November 16, 2008, 7:11 This news item was posted in Parenting category and has 9 Comments so far. If you’re new here, you may want to subscribe to our RSS feed. Thanks for visiting!Motrin’s new advertisement has moms from all around the world on Twitter in an uproar! Moms all over Twitter are outraged about it. So much so that #motrinmoms jumped to #2 trending topic on Twitter Search Saturday night. The post that started it all! [...]
New Motrin Ad Angers Twitter Moms Around The World | Mom Fuse
16 Nov 08 at 12:38 am
Thanks for posting about this – I just shared my own take on the ad campaign and have a much better way that Motrin can reach moms… http://www.rolemommy.com/blog/undercover-mom/motrin-gives-new-moms-a-headac.php
Beth
16 Nov 08 at 5:58 am
It is amazing to watch how something can go viral so quickly! Glad you sent the original tweet. I am follow you now, BTW.
jenuinejen
16 Nov 08 at 8:05 am
Wow, talk about an advertising FAIL. I’m not sure that an apology is necessary, but Motrin should definitely reexamine how they gather info on what will appeal to their target market.
This reminds me of those terrible Brooke Shields VW ads that seem to mock the very women they’re trying to sell to. So bizarre.
urbzen
16 Nov 08 at 9:02 am
Last night I casually dropped in to Twitter expecting to say hello and enjoy the rest of my evening with a good book. When I read your tweets I had to go see the ad for myself. I am outraged! And spent a good part of last night helping get the word out by tweeting my dismay. I have blogged about it today and asked others to do so too. The ad may have been intended to be funny but I am not amused Motrin. No, not at all.
Renée aka Mekhismom
16 Nov 08 at 10:06 am
I’m outraged by the Motrin ads, but have to say glad about the response on twitter and the blogosphere.
Motrin – you cannot mock your consumers. Pissed off bloggers & tweeters are not what you want.
My response, including text of my email to Motrin, is at http://www.thesmartmama.com/bg/index.php?option=com_content&task=view&id=185&Itemid=23
Jennifer
Smart Mamas Do It All Naturally
http://www.thesmartmama.com
Jennifer Taggart, Thesmartmama
16 Nov 08 at 10:10 am
jessica, you are awesome!
Jennifer Lance
16 Nov 08 at 11:57 am
My god, Jessica, we are talking about the Twitter debate on my online Mom’s forum. And I don’t think any of the other ladies know you. My worlds are colliding.
googiebaba
16 Nov 08 at 12:55 pm
[...] firestorm began 15 hours or so ago, when Jessica Gottlieb sent [...]
odd time signatures » Blog Archive » Twitter Swarm: Motrin v. Moms
16 Nov 08 at 1:18 pm
Jessica do u want to talk via phone about controvers– I am first blogger/media to contact Motrin agency and posted info. I hear you may have been first to post on issue? See my post at http://tinyurl.com/mmotrin You can email me at joycecom@aol.com
joyce schwarz
16 Nov 08 at 1:59 pm
#motrinmoms ~ 1st Tweets ~ timeline/chart… http://tweetip.us/lktym
tweetip
16 Nov 08 at 2:14 pm
Thanks for your comment on my 6 point analysis of why this motrin ad is as big of a fail as it is, Jessica.
(and it looks like you’re the mom to watch on twitter!)
Jane Chin, Ph.D.
16 Nov 08 at 2:50 pm
Makes no difference to me. I don’t like non-prescription drugs.
Virgin
16 Nov 08 at 4:37 pm
[...] angered many moms, and they started tweeting about it. There are rebuttal videos being posted on YouTube, and over a dozen blog posts, both from [...]
Using Social Media to monitor brand satisfaction | Digital Pivot
16 Nov 08 at 4:52 pm
[...] twitter. #motrinmom was the most popular topic on Twitter early Sunday Morning, and there are too many blogs to count chiming in. You know things are bad when there is already a cafepress shop dogging [...]
Spontaneous Orders » Blog Archive » McNeil misses “consumer insight” with Motrin baby wearing ad
16 Nov 08 at 5:10 pm
Jessica-
Thanks for giving me a reason to get posting again! The cool thing is that if you hadn’t started this then many of us wuld have been oblivious to how Motrin views it’s consumers–moms.
It was terrible, insulting, belittling and embarrassing for Motrin.
Thanks for the alert!
Tina
@newoldmom
Tina Williams
16 Nov 08 at 5:30 pm
[...] Jessica Gottlieb recommended using a #motrinmoms hashtag for the discussion and “a few hours and two thousand tweets later #MotrinMoms is the #1 search on Twitter, eclipsing SNL for the first time since Obama was elected”. [...]
Will Motrin prove gone are the days of “all press is good press”?
16 Nov 08 at 5:31 pm
[...] Jessica Gottlieb [...]
Motrin, Who’s Feeling The Pain Now? | New Old Moms Club
16 Nov 08 at 5:59 pm
[...] Twitter user and mom, Jessica Gottlieb is the originator of the conversation via her Twitter network. The dialogue (and overwhelming outrage) is growing exponentially. Already there are thousands of [...]
Motrin Moms: Social Media Fail Whale
16 Nov 08 at 6:18 pm
[...] Twitter user and mom, Jessica Gottlieb is the originator of the conversation via her Twitter network. The dialogue (and overwhelming outrage) is growing exponentially. Already there are thousands of [...]
Motrin Moms: Social Media Fail Whale | twitAD - Advertise On Twitter
16 Nov 08 at 6:34 pm
[...] to score big time publicity in the social space through these ads, their wish has been granted. Jessica Gottlieb claims responsibility for starting this anti-Motrin-Twitter-mania. Whether or not this will have a [...]
In Motrin moms debacle, the winner is Twitter « Marketing Mystic
16 Nov 08 at 6:52 pm
[...] Twitter user and mom, Jessica Gottlieb is the originator of the conversation via her Twitter network. The dialogue (and overwhelming outrage) is growing exponentially. Already there are thousands of [...]
Motrin Moms: Social Media Fail Whale | Coolcolors
16 Nov 08 at 7:03 pm
Jessica, it looks like we have another ‘Target-style’ blunder via Twitterville…sheesh. When will these companies ever learn that ‘alternative media’ mavens ARE their audience fergoshsakes!
Ping me offline on this, as we’re extending our “All Things Girl” week on Shaping Youth, and somehow, “moms, motrin, and media” fit right into the mix of why snarky advertising is missing the ‘target’…Amy J.
Shaping Youth
16 Nov 08 at 7:29 pm
[...] Twitter user and mom, Jessica Gottlieb is the originator of the conversation via her Twitter network. The dialogue (and overwhelming outrage) is growing exponentially. Already there are thousands of [...]
Motrin Moms: Social Media Fail Whale »TechAddress
16 Nov 08 at 7:30 pm
[...] Twitter user and mom, Jessica Gottlieb is the originator of the conversation via her Twitter network. The dialogue (and overwhelming outrage) is growing exponentially. Already there are thousands of [...]
Motrin Moms: Social Media Fail Whale | World News
16 Nov 08 at 7:55 pm
Jessica,
Ironically the other day was the first time I wore my second daughter and I came home to find your tweet about this Motrin ad. I was appalled and informed my husband who was also miffed by it as he loves to wear our first daughter while he does work around the house. I even told my mother who used to wear both my sister and I (Motrin is misinformed if they think babywearing is a trend or fad, as that was about 23 years ago) and she was shocked. I am glad you brought this to the attention of the mommy community online. I am really surprised at the fact they would find this to be an acceptable ad and am sure they will see what offending moms can do to their profits.
Carlota
16 Nov 08 at 9:36 pm
[...] an hour, one mom got upset and twittered about [...]
Motrin gives itself a migraine no painkiller can cure « EverythingCU.com World 2.0 Adventure
16 Nov 08 at 10:56 pm
[...] detail can be had by Jessica Gottlieb who takes the blame for starting the #MotrinMoms Twitter movement. Amy Gates at Crunchy Domestic Goddess is another [...]
Social Media Advice Not to Follow: Market Motrin and Annoy Mom | by Ari Herzog
17 Nov 08 at 2:15 am
[...] because I have such an exciting social life, and my kids were asleep. I just happened to catch a now-famous Twitter message (must give her credit for being first although the ad itself has been out for awhile) – and [...]
#motrinmoms and me - lynette {radio}
17 Nov 08 at 6:49 am
My post is up about this: http://www.babybunching.com/baby_bunching/2008/11/baby-bunching-4.html
Linda
17 Nov 08 at 4:24 pm
WOW! What a turn-out for one Twitter!! Way to catch something FIRST, Jessica!!
tracey
17 Nov 08 at 4:53 pm
Kelly, I don’t think you need a motrin. I think you need a drink. I’ll buy.
googiebaba
17 Nov 08 at 5:37 pm
Great work yesterday Jessica. Pretty crazy what some mad mommies can do!
Tara Benwell
17 Nov 08 at 5:50 pm
[...] points the finger at two mom-bloggers who likely brought the whole Motrin campaign to its knees: Jessica Gottlieb, who writes for Silicon Valley Moms (and who admits blame), and Katja Presnal, owner of a kid-garb [...]
Motrin Moms derail J&J campaign - Digital Blogger - Blogs - Brand Republic
18 Nov 08 at 7:09 am
[...] this piece More Outrage as #MotrinMoms Reaches #2 On Twitter on Eco Child’s Play, as well as this one on her own blog, the news spread like wildfire and resulted in the ad being pulled from the website and replaced [...]
How Green Options #MotrinMom Brought Down J&J : The Inspired Economist
18 Nov 08 at 7:18 am
get over it babies!!! im outraged….im sad….im angry…i have boobs…whoop-tee-doo princess…i gottem too
san
18 Nov 08 at 2:39 pm
Jessica, find a more worthwhie cause! How old are you….14? Why did you personalize this very innocent…and cute…ad?
Molly z
18 Nov 08 at 4:10 pm
Wow. Thats pretty much all I can say. It’s really weirdo people like you and your fellow “baby-wearing” cult members who make America such an insuferable place to live. You are the reason why things need to be politically correct. Supposedly this whole baby-wearing thing is like natural and easy going…Well I don’t belive that because all these women seem really hostile and ridiculous. And I mean wow, banning Motrin? All those crazy elderly hormones must be fogging your minds because the few baby wearing moms who actually do ban it won’t hurt the company one bit. Oh, and if you’re going to ban something why don’t you ban meat companies since they pump your food full of hormones and pestacides, or PetSmart for endorsing and using animals from Rainbow Tree Exotics which might as well be a biolgical warfare plant with all their animals dieing from discusting diseases. I mean seriously, you either have a lot of time on your hands or just an incredibly boring life to care about something so insignificant.
Trudy
18 Nov 08 at 6:46 pm
i just came across this “mommy war” – i never comment on stuff i come across on the internet mainly because i don’t have time. i don’t have time because i am busy raising my children and being a good mother and wife to waste my valuable time. i have kids. i have worn them. it causes pain after a while (which is the point motrin was making). but in the bigger scheme of life, for you and the mothers engaged in this “war against motrin” to waste your time on something like this is pathetic and time consuming. you should go back to your life. maybe go outside. play with your kids. be a good mother and wife and stop wasting your time complaining. i’m sure your husband would appreciate it.
frances
18 Nov 08 at 7:09 pm
Jessica,
I have seen you take on 1. Homophobes 2. The Christian Right 3. Racist and people who want to send all immigrants back to there homeland
But nothing has brought out the crazies like this.
Take on corporate america and every nut case comes out of the woodwork.
Does Johnson and Johnson have all of you on their payroll?
googiebaba
19 Nov 08 at 4:10 am
[...] את המחאה בלוגרית מלוס-אנג’לס, ששלחה טוויט עצבני, ופתחה קמפיין בטוויטר שעורר אלפי [...]
טכנולוגיה אנושית » ארכיון הבלוג » כשזה כואב, זה באמת כואב
19 Nov 08 at 4:25 am
What???? dont you have babies to take care of….how do you have time to actually get a hold of motrin and have them remove an ad…which by the way, there is nothing wrong with????
mama
19 Nov 08 at 8:24 am
[...] started on a Friday night, when blogger Jessica Gottlieb got wind of the Motrin ad campaign, which had actually been running for nearly two weeks. She [...]
Motrin Moms Show Their Social Media Savvy
19 Nov 08 at 11:35 am
much ado about nothing. outraged over what? if ur so secure in ur parenting, how can an ad like this *outrage* u? an example of more “tolerance” from the secular progressives. awesome!
take a, ahem, pill! ;)
brooks bayne
20 Nov 08 at 3:22 am
[...] mothers across the Internet took to their keyboards. The day the ad was posted, one mother was tweeting about it on Twitter and just a single hour after that, the hashtag #motrinmoms was the [...]
Marketing to Mommy Bloggers: Part II | TECHLifePost
20 Nov 08 at 4:19 am
[...] not here to rehash the entire episode from the initial launch of the campaign to the bloggers who posted, and initiated a Twitter campaign that expanded exponentially until main stream media picked up on [...]
In The Red Zone | Overflow
20 Nov 08 at 5:05 am
Hey Jessica,
I saw your article and just thought it was amazing the impact you had with moms across the country. I just wanted to show you a new online tv show made by mothers for mothers and see what you thought. I could even arrange an interview or online talk with you, Jen and Barb if you like what you see. It is located at http://www.jenandbarbmomlife.com
Has been fun working with them and I thought that you might get a kick out of the show. They are short 5 minute episodes that I think mom’s across America would love to see. Let me know.
Jared Levy
21 Nov 08 at 10:53 am
[...] 24 hours, “motrinmoms” was the #1 search term on Twitter, and over the course of the weekend, search results for Motrin took a noticeable shift to negative [...]
Motrin Messes with Mommy-Bloggers and Loses - Scott Vandehey's Blog
21 Nov 08 at 2:57 pm
[...] 24 hours, “motrinmoms” was the #1 search term on Twitter, and over the course of the weekend, search results for Motrin took a noticeable shift to negative [...]
Motrin Messes with Mommy-Bloggers and Loses at Space Ninja
21 Nov 08 at 3:06 pm
NICE.
moosh in indy.
24 Nov 08 at 5:32 pm
[...] Jessica @ Jessicagottlieb [...]
Motrin vs Baby Carrying |
4 Dec 08 at 5:29 pm
[...] that Friday, Los Angeles blogger Jessica Gottlieb sent a “Tweet” to her 1,018 followers (that number has since jumped to 1,505 as I write this) and alerted them to [...]
Michael G Cohen’s Thoughts & Ramblings » Blog Archive » What To Learn From The Motrin Mom’s & Twitter
5 Dec 08 at 11:02 am
[...] 2008 Not being a parent myself, I’m loathe to criticize the choices of moms in general and mommy bloggers in particular. Still, on some level, a pregnant belly decorated to look like something out of Cirque de Soleil [...]
Cute or Creepy?: Pregnant belly painting « U R B Z E N
8 Dec 08 at 4:55 am
[...] nonsense on Twitter which was subsequently picked up by Jessica Gottleib (@JessicaGottlieb) and the #MotrinMoms hashtag was created. Feeling quite pleased with herself after her initial #motrinmoms post, Jessica posted [...]
What if a liberal who worked at Twitter got offended over something you posted and decided to censor you? « That’s What He Said
15 Dec 08 at 10:33 am
Here’s an update on Motrin’s current ad:
http://jbhmarketing.wordpress.com/2008/12/26/motrin-ad-update/
jbhmarketing
28 Dec 08 at 1:36 pm
And here is the post on the original fiasco and my opinion on what went wrong: http://jbhmarketing.wordpress.com/2008/12/26/motrin-ad-update/
jbhmarketing
28 Dec 08 at 1:38 pm
[...] yet been skewered by Social Media, what are you waiting for? I propose that you do something that mommybloggers might find offensive, make sure it is visible in the space and let it run a few days. Then come out [...]
Quick, punk my brand, please! | GerardMcLean.com
23 Apr 09 at 3:31 pm