Comments on: Blame Me For Motrin Moms

By: Al Gore Has Gottlieb Envy™ | Bird On A Wire

Al Gore Has Gottlieb Envy™ | Bird On A Wire — Sat, 06 Mar 2010 19:41:11 +0000

[...] burst into the ‘Mommy Blogging’ world as the woman behind (or was it in front) of the Motrin Moms debacle. Prior to writing her own blog, as she states, she wrote for Celsias.com and Ecochildsplay.com (the [...]

By: Tech Talk Tuesday: Kevin Smith, Southwest Airlines and Fatitude

Tech Talk Tuesday: Kevin Smith, Southwest Airlines and Fatitude — Tue, 16 Feb 2010 19:28:24 +0000

[...] how and if they need to rectify it. Sometimes those complaints appear blown out of all proportion (Motrin Moms anyone?) while other times they simply shine a very bright light on a company’s incompetence [...]

By: United Airlines Incident all over the Social Media space « Designing and Leading Instantly Responsive Organizations

Fri, 10 Jul 2009 15:42:14 +0000

[...] right. Companies need to understand this new world, and we have example after example of times when they miss the mark. They eventually have to apologize. Sometimes they even use [...]

By: Quick, punk my brand, please! | GerardMcLean.com

Quick, punk my brand, please! | GerardMcLean.com — Thu, 23 Apr 2009 23:31:43 +0000

[...] yet been skewered by Social Media, what are you waiting for? I propose that you do something that mommybloggers might find offensive, make sure it is visible in the space and let it run a few days. Then come out [...]

By: jbhmarketing

jbhmarketing — Sun, 28 Dec 2008 21:38:02 +0000

And here is the post on the original fiasco and my opinion on what went wrong: http://jbhmarketing.wordpress.com/2008/12/26/motrin-ad-update/

By: jbhmarketing

jbhmarketing — Sun, 28 Dec 2008 21:36:50 +0000

Here’s an update on Motrin’s current ad:
http://jbhmarketing.wordpress.com/2008/12/26/motrin-ad-update/