From the category archives:

Letters to Publicists

An Open Letter To Nestle

by Jessica Gottlieb on February 20, 2010 · 30 comments

Nestle, it has come to my attention that you aren’t just food. There’s been a thirty year boycott of your products, and frankly it’s an easy one for me. Ever since you added HFCS to the Abuelita Coco, you don’t have many  products that my family will miss (we will miss Pellegrino).
Well, I just found [...]

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A Very Real Question For Publicists And For Nestle

by Jessica Gottlieb on February 7, 2010 · 11 comments

It’s not a secret, I have an uneasy relationship with publicists. Oh, except one. Stephanie. I have a terrible relationship with food manufacturers, I really wish y’all would too. Food growers, particularly organic ones, they’re kinda hawt, and we have a good relationship… rumor has it we might kiss one day.
On the 5th I briefly [...]

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I Know You Hate It When I Do This

by Jessica Gottlieb on August 13, 2009 · 38 comments

But I’ve got to rant a little more about Mommy Blogging.
I love being a Mommy Blogger. I love that I’m a mother and I can only see the world through a mother’s eyes. I suppose I could try to change that if I thought it was broken and needed changing.
There is a new breed of [...]

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The FTC And Mommy Bloggers: Tech Talk Tuesday

by Jessica Gottlieb on May 19, 2009 · 88 comments

I’d planned a post about E911 and the need to keep your land line. But today’s headlines have me changing course.
BusinessWeek wrote a short article about the “influence” that’s both paid, and unpaid in the blogging world. Naturally, they focused on the Mommy Blogging World, and naturally they focused on Jessica Smith. There is an [...]

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Social Media Meltdown

by Jessica Gottlieb on March 24, 2009 · 10 comments

The email begins with, “I’m working for _____ and I’d love you to talk about ____ movie.”
I reply with a “sure, send a screener or give me a date to show up at the movie”
Punch line. There are no screeners, there is no screening. There is a link where I can purchase tickets.
Stop.
If there’s a [...]

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Skiing and Living With Neither Fear Nor Helmets

by Jessica Gottlieb on March 20, 2009 · 11 comments

Today there is finger wagging. Natasha Richardson should have gone to the hospital/worn a helmet/stayed at home/wrapped herself in bubble wrap. Today ski helmet sales are soaring, and well intentioned mothers are swaddling their tweens in bubble wrap, lest they tumble and fall. Helmet manufacturers are salivating, but they can’t market to you or it’d [...]

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Dear Publicists: Yeah, that was me

by Jessica Gottlieb on March 16, 2009 · 12 comments

Okay PR people I’m talking to you.
The big boys just gave the PR Agencies Are Dead talk at SXSW and I wasn’t there. I was home, in my bunny slippers waiting with baited breath for an invitation from you to a swanky party.
Actually I’m not.
I’m probably making beds, washing dogs, playing with kids or at [...]

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Walmart: Because I’m Optimistic

by Jessica Gottlieb on December 2, 2008 · 0 comments

Maybe someone just feels really bad, and they’re wondering how to set up a Memorial Fund for Jdimytai Damour.
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The Motrin Mom Wave: It’s Not a Tsunami

by Jessica Gottlieb on November 18, 2008 · 24 comments

The Motrin Moms are everywhere.
It’s not what I’d intended, nor what I’d hoped for, but I do think it’s a reasonable outcome. It’s not for the reasons you might imagine.
This is a wave and not a tsunami. The Ad was the wind and the mommies gathered steam. As we came crashing onto the shore, [...]

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Blame Me For Motrin Moms

by Jessica Gottlieb on November 16, 2008 · 60 comments

Earlier today I got a tweet to check out an advertisement by Motrin.com. I did. I was furious and I asked the other mommies on Twitter to talk about why they’d never again use Motrin.
Here’s the tweet
A few hours and two thousand tweets later MotrinMoms is the #1 search on Twitter, eclipsing SNL for the [...]

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