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Promoting Your Product in Three Easy Steps: Email, Send, Pimp

by Jessica Gottlieb on September 12, 2008 · 5 comments

It starts like this. There’s an email that includes, “I noticed you write at Celsias and Green Options (interesting National Lampoon does nothing for them). My client has a new product that is going to save us from ourselves. Can I send it to you/you the press release.”
With some regularity the answer is yes, I [...]

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