Posts tagged as:

FTC guidelines

December 1 and the FTC

by Jessica Gottlieb on November 30, 2009 · 6 comments

The sky is not falling unless you lost 63 pounds in 27 days and you have a wonderful pill that will save us all from our fat selves.
The FTC has new guidelines, and they ask bloggers to behave differently than members of the old media. My husband can put products all over a TV screen [...]

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Bloggers The FTC And Disclosure: The Sky Is Not Falling

by Jessica Gottlieb on October 6, 2009 · 5 comments

The new FTC regulations are a great big yawn. There’s nothing particularly new since 1980 except that advertising is now online as well.
Rather than screaming that that sky is falling, why not read the guidelines here.
Here are a few highlights:
The Commission does not believe that all uses of new consumer-generated media to
discuss product attributes or [...]

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