Posts tagged as:

FTC

Tech Talk Tuesday: Kim Kardashian Stole My Brilliant Idea

by Jessica Gottlieb on December 29, 2009 · 9 comments

Typically I wouldn’t have much to say about Kim Kardashian. She operates in a realm separate from mine. Today, however, I’d like to talk a little bit about Kim Kardashian and the FTC (Federal Trade Commission).
According to Ad Week, Kardashian has signed a deal to “sex up” Carls Jr. Well, I guess after the Paris [...]

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Bloggers The FTC And Disclosure: The Sky Is Not Falling

by Jessica Gottlieb on October 6, 2009 · 5 comments

The new FTC regulations are a great big yawn. There’s nothing particularly new since 1980 except that advertising is now online as well.
Rather than screaming that that sky is falling, why not read the guidelines here.
Here are a few highlights:
The Commission does not believe that all uses of new consumer-generated media to
discuss product attributes or [...]

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The FTC And Mommy Bloggers: Tech Talk Tuesday

by Jessica Gottlieb on May 19, 2009 · 88 comments

I’d planned a post about E911 and the need to keep your land line. But today’s headlines have me changing course.
BusinessWeek wrote a short article about the “influence” that’s both paid, and unpaid in the blogging world. Naturally, they focused on the Mommy Blogging World, and naturally they focused on Jessica Smith. There is an [...]

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