Posts tagged as:

MotrinMoms

The Motrin Mom Wave: It’s Not a Tsunami

by Jessica Gottlieb on November 18, 2008 · 24 comments

The Motrin Moms are everywhere.
It’s not what I’d intended, nor what I’d hoped for, but I do think it’s a reasonable outcome. It’s not for the reasons you might imagine.
This is a wave and not a tsunami. The Ad was the wind and the mommies gathered steam. As we came crashing onto the shore, [...]

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Blame Me For Motrin Moms

by Jessica Gottlieb on November 16, 2008 · 60 comments

Earlier today I got a tweet to check out an advertisement by Motrin.com. I did. I was furious and I asked the other mommies on Twitter to talk about why they’d never again use Motrin.
Here’s the tweet
A few hours and two thousand tweets later MotrinMoms is the #1 search on Twitter, eclipsing SNL for the [...]

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